consulting
Slurrp Farm
AI powered business intelligence for a $90M consumer foods brand.
context
Wholsum Foods is the parent company of Slurrp Farm and Mille, founded by Shauravi Malik and Meghana Narayan, selling packaged food for kids and families across ecommerce, quick commerce, and D2C in India, the UK, the US, and the UAE. Siddhanth worked at Slurrp Farm early in his career; this is a pro bono engagement pitched to the founders directly.
the thinking
Consumer signal at Wholsum Foods is scattered: reviews, search behaviour, social mentions, and competitor moves each sit in a different place and mostly get read reactively, if at all. The first build closed that gap with a single listening tool, but one tool trying to serve every job risks the opposite failure: information overload, where everyone reads the same dashboard through their own bias and nobody acts. The fix was not more data but fewer, sharper claims, and a separate tool for each real job: the founder listening to the market, the care team resolving it day to day, and the brand team testing a new idea before spending against it.
what i made
What started as a v0 sprint is now three tools on one shared corpus of 15,000-plus customer verbatims. Each one has a distinct job, and each refuses to do the others' job.
Mill
The standing listening tool: a monthly read on the categories that matter, every claim traceable to the customer sentence behind it.
Care
Turns the same data into an intelligence layer for the support team, drafting context-aware replies across email and WhatsApp so a conversation becomes retention, not just a closed ticket.
Kernel
The newest: a product idea goes in, and what comes back is a sourced case for and against it, built only from what real customers have actually said, plus a confidence-rated recommendation.
None of the three decides for you.
from the live build
01 / 03
Mill: two years of consumer voice, read across every channel, in one place. Individual source counts held back at Wholsum's request.
02 / 03
Mill's category view: a separate monthly market feed of competitor moves, and where the category is genuinely shifting.
03 / 03
Mill traces every claim to the exact customer sentence behind it, filterable by source, sentiment, and product.