Lever

what it is

A single-page diagnostic tool that helps UK mid-market business owners find where AI actually applies to their business. Answer eight to twelve questions, get a prioritised list of five to eight AI integration opportunities tailored to the business, each with a plain-language explanation, a complexity rating, and a typical ROI range. An ROI calculator and a contact step sit below.

what is unique

The entry point. Most AI-adoption tooling assumes the buyer already knows enough to ask build-versus-buy or which vendor. Lever starts a step earlier, at what AI can even do for this business, which is the highest-value, least-served gap. The tool never tries to give a final answer, it opens doors: the free tool surfaces opportunities, the ROI calculator creates urgency, the contact step captures qualified leads.

how it was built

Next.js deployed on Vercel, with the Claude API on the backend. A short question set maps a business onto a taxonomy of AI use cases, and the tailored brief streams back as it generates rather than leaving the owner staring at a blank screen. The sharpest lesson came from intermittent failures under load: I tried pre-generating briefs, staggering calls, caching prompts and cutting scope before working out that the real ceiling was the tokens-per-minute limit on my API tier, not my architecture. The fix was a billing line, not a refactor. Working out which constraint you are actually hitting before you start rebuilding is its own skill, and a cheaper one than engineering around a problem you do not have.

gtm angle

This is a GTM problem before it is a product. Most mid-market owners cannot yet ask build versus buy, so the wedge is deliberately upstream of the sale: a free, plain diagnostic of what AI can actually do for their business, with complexity and ROI attached so the answer is usable rather than flattering. The bet is that meeting owners at the question they can actually ask, rather than the one a vendor wishes they were asking, is where trust in this market starts.

from the live build

01 / 04

The offer in one screen: a short structured assessment, then a ranked set of integration opportunities written so an operator can act on them.

02 / 04

The assessment rewrites itself around the business you describe. Say you roast coffee and the options come back as roast scheduling and green coffee purchasing, generated rather than picked from a list.

03 / 04

Seven opportunities, ranked by fit rather than by how impressive they sound, each built from the owner's own words and each flagging the conditions that would sink it.

04 / 04

Every recommendation opens a deep dive, and the roadmap inside it runs four phases with an owner and a time cost on each, so the plan is something a business can actually staff.