I was good at brand management and liked it, but decided to leave when I realised it's a cost centre. I wanted to move closer toward value creation. The MBA made it clear that AI is where value increasingly sits.
Independent
Three client tools, six products of my own
ai go-to-market2025 - present
Built a consumer intelligence system for a $90M consumer foods brand, a donor pipeline engine for a fundraising NGO, and a financial coverage cockpit for a CFO. Alongside that, shipped six AI products of my own end to end, from embeddings and vector retrieval through to the go-to-market case for each.
Consulting ends at the recommendation. Building it yourself means finding out whether you were right.
The Akshaya Patra Foundation
2.3M school meals a day, 72 kitchens, 16 Indian states, 6,000+ staff
associate lead, new initiatives2024 - 2025
Working to the Chief Growth Officer, designed a first-of-its-kind endowment fund targeting $200M by 2030, led Singapore chapter launch outreach toward $1M in annual donations, and mobilised 50+ students on a flagship youth product, owning its design, scale-up and GTM.
For both non profits and for profits, a promise gets you the first cheque. Evidence gets you every one after.
Zomato
The world's second-largest food delivery platform by market value
associate brand manager2023 - 2024
Convinced the CMO to back an aggressive push into the top 5% of GMV cities, moving market share 2% in three months. Ran an AI-generated merchant ads campaign to $1.5M in incremental revenue and a Founder's Award, took food delivery into 12 Delhi cinemas in two months, and advised business heads on positioning for two new business lines. Youngest brand manager in the company's history, among 5,000+ employees.
The AI was the interesting part. The business case was the part that got it approved.
Schbang
One of India's largest independent creative agencies, 1,000+ people across four offices
associate account lead2021 - 2023
Partnered with C-suite to found the Delhi office, converted 50% of brand strategy and GTM pitches, and lifted viewership 25% for a top-3 global OTT client. Took the only double promotion given among 100 employees. Teams I led won a Gold Shorty Impact Award and a Bronze MMA Smarties.
You don't just sell the idea, you sell it to the person across the table. Win the person and you win their business.
Slurrp Farm
The brand that built the healthy baby food category in India
marketing associate, brand delight2020
Founded the consumer insights function, running 20+ customer calls a day into the CMO, driving a 20% improvement in product and marketing, 25% more social following and 30% more site traffic.
Treating customer centricity as non-negotiable builds brand love. Brand love builds the business.
Epigamia
The brand that built the Greek yogurt category in India
marketing associate2019
Built a brand content strategy across agencies and touchpoints that lifted brand recognition 25%, and drove ecommerce work to 40% more social engagement and 28% growth in online conversions.
The closer a brand's voice is to its customer's voice, the better the brand does.